I work for DZ Restaurants to promote their hospitality services through their various social media channels. Their focus was to try to reach a younger clientele of the 22-30 age range. To do this I targeted Instagram and aimed to make their grids and content aesthetically pleasing, cohesive, and succinct. I was hired in April and since then their follow rate has increased each month, as well as their overall views and a more consistent brand was developed for their social media pages.
Over the past 3 months, there was more engagement, views, and interactions, that translated into a increase in new followers. Forno experienced a rate of change of 4.8% over the past 90 days in follows, and while the others were lower, they each received more views, follows, and interactions.
Chianti's Martini Mondays was a promotion for track season to gain clientele for a slower business day. The promotional poster was accompanied on social media by a animated version accompanied by music to gain more views and traction.